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Why innovate with Designers

Creativity is intelligence having fun

If you always do what you always did, you will always get what you always got.

Albert Einstein

Stay hungry. Stay foolish.

Rashmi Bansal & Steve Jobs

A designer who can not only “design think,” but also “design do” is in a great position to translate strategy into action.

Brian Gillespie is a Principal of Digital Strategy at Continuum.

Gillespie Briansource: 'Should Designers Fear Design-Thinking MBAs?' on

Minds are like parachutes; they work best when open.

T. Dewar

Ideas are useless unless used.

T. Levitt

Design Thinking is a very academic, more „educational” process and therefore quite slow.
A designer with the appropriate design competence can shorten this process in the initial phases. Speed and momentum are necessary to keep the dynamics and creativity flowing. In this sense speed means quality.

Sven Marten, Chief Designer / Member of the Management Team, sovanta AG

sven marten
the interview was taken at sovanta AG, on Oct. 23, 2013

I prefer design by experts - by people who know what they are doing.

Don Norman, 2005

We don’t do focus groups - that is the job of the designer.

Jonathan Ive, Interview with Mark Prigg, 2012

innovation ive hero20110204

We believe in asking for forgiveness, not permission.

source: Tim Brown, IDEO

There's a certain moment when you realize that you've actually just left the planet for a bit and that nobody can touch you...When it works, baby, you've got wings

Keith Richards

Designers have an optimistic approach to tackling vagueness combined with evaluative design tools and strong visualization skills, that are key to any innovation process.

Judith Anderson, Department Chair, Industrial Design, Massachusetts College of Art and Design, Boston.

Member of Design Management Institute

Judith Anderson2the Interview was taken via Skype on december 30th, 2013