Irina Pfenning // Senior User Experience Designer. Design Thinking Expert

After working as a concept and product developer at Fitch in Boston, USA, Springtime Industrial Design in Amsterdam and at the mountain bike manufacturer Rotwild in Dieburg, Irina Pfenning has been working as an independent design consultant for 20 years.

She supports companies in strategically and methodically establishing and expanding UX and Design Thinking in organizations, creates visual solutions for teams, meetings and organizations driving innovation and change processes, applies design methods and processes within Design Thinking workshops to a broader range of (business) topics and problems. Visualization serves as a key to uncover interrelationships and approaches to solutions and to accelerate and deepen team processes. In formats individually adapted to the needs of the company, its employees are familiarized with the methods and specific toolkits are developed to establish and scale Design Thinking in the organization.

Her focus:

  • Concept development
  • Visual Communication / Visual Facilitation
  • Design thinking and innovation methods
  • user experience
  • Branding and transmedial design

Since 2005 Irina Pfenning has been developing and facilitating workshops on innovation, creativity, design thinking and visualization (for organizations and educational institututions like University of Mannheim, DHBW Mannheim / Karlsruhe, Mannheim Business School, FH Calw, SRH Heidelberg). She studied Industrial Design at the Massachusetts College of Art and Design in Boston, USA, (since then she knows and uses the Design Thinking methodology, which was later labeled by IDEO), attended postgraduate studies at the Domus Academy Milan and completed a Master of Fine Arts in Communication Design, with a focus on branding and strategic design, at HS Mannheim.