The most innovative companies in the world* share one thing in common. They use design as an integrative resource to innovate more efficiently and successfully. Yet many businesses don’t make it a priority to invest in design - often because the value of design is hard to measure and define as a business strategy. The DMI Design Value Index has taken the mystery out of measurement, demonstrating that an unequivocal financial advantage is attributable to those that do dare to make design a priority.

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source: Design Management Institute