An interesting article from the Design Management Institute’s Viewpoint series by Tennyson Pinheiro, Director, live|work Brazil who suggests, that Designers in reaction to the changed world of design need to:

1. Be empathetic: Become good at switching from “Designese” to business language.
2. "Gestalt" the business you are in.
3. Get out of Designland: Find, create and nourish non-designer allies.
4. Drop the rock star attitude and forget about always taking credit.

read it all

source: DMI publications

• Innovation