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Design has changed. Designers, not quite.

An interesting article from the Design Management Institute’s Viewpoint series by Tennyson Pinheiro, Director, live|work Brazil who suggests, that Designers in reaction to the changed world of design need to:

  1. Be empathetic: Become good at switching from “Designese” to business language.
  2. "Gestalt" the business you are in.
  3. Get out of Designland: Find, create and nourish non-designer allies.
  4. Drop the rock star attitude and forget about always taking credit.

read it all

source: DMI publications