An interesting article from the Design Management Institute’s Viewpoint series by Tennyson Pinheiro, Director, live|work Brazil who suggests, that Designers in reaction to the changed world of design need to:
- Be empathetic: Become good at switching from “Designese” to business language.
- "Gestalt" the business you are in.
- Get out of Designland: Find, create and nourish non-designer allies.
- Drop the rock star attitude and forget about always taking credit.
source: DMI publications